That doesn’t look very ap-peel-ing.
Snack brand Fruit Roll-Ups has forewarned people on TikTok to not eat the plastic that the fruit leather is wrapped in after someone on the platform claimed that the plastic is edible.
The video is one of several TikTok clips making the rounds about unique ways to eat the classic snack. In one, users freeze the Fruit Roll-Ups for an icy and sweet treat.
Others are even putting a chunk of ice cream in the fruit leather’s center for a brain-numbing delicacy.
The fruity label debunked a user on TikTok recently — named hollyberry09 — who stated that it was perfectly fine to eat the plastic when the snack is frozen.
Fruit Roll-Ups’ social media account stitched the person’s clip and captioned it: “Legal is making me clarify that you should not attempt to eat plastic #fruitrollup.”
The woman in the brand’s video looked skeptical and proceeded to chill a blue roll-up with a plastic casing around it in order to try the theory.
“There’s no way [this would work],” the taste-tester said. “Let’s see.”
However, she squashed the idea with one quick bite when she snapped off a piece of the cold candy and the plastic part didn’t snap off so easily.
The stitch was posted on Wednesday, and it already has over 10 million views.
Commenters were shocked that the General Mills brand even felt inclined to make a video urging viewers to not replicate Holly’s bizarre snack choice.
“The fact that y’all had to make this,” a user joked. “Omg, I love that fruit roll ups had to roll up and debunk this.”
Someone else laughed: “Fruit Roll Ups legal team working overtime to make sure no one eats the plastic.”
Others believed that Holly simply took off the plastic before freezing it, and re-wrapped the candy once it came out of the freezer.
Eating the plastic backing on Fruit Roll-Ups isn’t the only potentially dangerous way to snack on the treat.
While the current fad of chomping on ice cream nestled inside the Roll-Up is blowing up users’ For You Pages, the dish apparently can hurt one’s teeth.